WELCOME TO THE LAUREN B JEWELRY NYC SHOWROOM

Take a sneak peek inside our New York City showroom! The showroom is conveniently located on the third floor of 608 5th Avenue, New York, NY 10020. It is nestled on the famous Fifth Avenue between 49th and 48th, just around the corner from Rockefeller Center and easily accessible by subway or taxi.  For full store directions please click here and if you plan on driving use this website to find the best parking garage rates nearby.  

At Lauren B , our showroom is broken down into different product sections to help create a smooth client experience. We have an extensive engagement ring collection categorized by center stone type, shapes, and styles, to aid with a more convenient shopping experience. Whether you are looking for a natural diamond, one of our lab-grown rings from our Lab Ready Collection, a moissanite, or a color gemstone ring, we’ve got it all! If you are in the market for the perfect band to pair with your engagement ring, be sure to browse our wedding band bar filled with various natural and lab diamond and gemstone wedding bands in all carat sizes, stone shapes, metal colors, and designs. We have both women's and men's designs available!

What makes the difference in our showroom is a dedicated, highly knowledgeable team of professionals. Helping our clients find the perfect, timeless ring of their dreams makes each and every one of us happy every time! There is no guesswork here. Guiding you through the process of narrowing down endless options to a piece that fits your finger, your style, your budget, and your life, is something we take personally.

While we are experts at providing every little detail, video, photo, phone call, and email in working with our convenient, online shopping experience, there is nothing like Lauren B’s in-person process.

Whether you are just browsing, or ready to start the design process, don’t hesitate to stop by! You can contact us via phone at (212) 391-0633 or e-mail us directly at info@laurenbjewelry.com. For full store hours and to schedule an appointment click here

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Hear from our clients!
Based on 280 Reviews
01/15/2024
See Fabrizio... he will not disappoint you! He is what I call a polished professional based on his product expertise, patience, and transparency he provided me. I would leave a ten star if I could.
Pat P.
01/15/2024
01/08/2024
Fabrizio was fantastic in educating us on all the nuances of diamonds and things to consider. He was extremely patient and was respectful of our budget showing us only items that were within that budget (per our request). I highly recommend them for engag
Natalie S.
01/08/2024
12/09/2024
I learned so much and Lauren made me feel truly special and personally cared for throughout the entire appointment. I highly recommend her!
Lauren S.
12/09/2024
11/14/2024
I never felt rushed or pressured to buy. I look forward to many fun projects with Catherine and Lauren B in the future!
Andrea C.
11/14/2024
11/07/2024
Lauren B is a jeweler in your corner for life. when they say lifetime warrantee - they mean it.
Nicole M.
11/07/2024
10/19/2024
Catherine was wonderful to work with. Everything turned out perfect! Highly recommend!
Tonia M.
10/19/2024
09/29/2024
Yulia was so helpful, patient and kind through the entire design process. Would recommend Lauren B and Yulia without hesitation!
Lauren S.
09/29/2024
09/28/2024
My fiancé and I worked with Kimberly Farfan at Lauren B. She was incredible, answered all of our questions and helped us design the perfect ring.
Niña H.
09/28/2024
07/13/2024
I do not like buying things online without seeing them in person first. However, I worked with Ariana and she was very helpful. I'm very satisfied with my purchase and if you're shopping at Lauren B, I would highly recommend Ariana to help you with your p
Lu L.
07/13/2024
07/11/2024
Brittany is extremely knowledgeable and made the whole experience wonderful. We are so glad we went to Lauren B and highly recommend them. Thank you Lauren B and thank you Brittany!
Matt D.
07/11/2024
07/09/2024
The service was great! Brittany helped get an upgrade for my wife's wedding band. She went above and beyond to make sure I had it in time for a family trip. Will be a returning customer!
Grayson Z.
07/09/2024
07/07/2024
Lauren B was tremendous in my ring shopping. They made the experience easy and were really helpful in finding the perfect ring. Britta, my sales rep was awesome. Highly recommend.
David M.
07/07/2024
07/06/2024
Thank you so much Adelina and Lauren B for all your help in creating our perfect engagement ring. Totally recommended 10/10. I'm looking forward to starting the process of creating the wedding bands with you.
Jose Oscar D.
07/06/2024
07/02/2024
We worked with Mike to design our custom ring. The ring was built quickly and turned out even better than we had hoped for (and even ended up costing less than expected!). We had a great experience and will be going back here for our wedding bands.
Karson O.
07/02/2024
07/02/2024
Christina Brown is AMAZING, Professional and is so patient and kind with helping me! I highly recommend Christian Brown when you are shopping at Lauren B. Thank you so much for your assistance.
Jay I.
07/02/2024
07/01/2024
Thank you, Catherine for your time, positive attitude and no pressure approach. You made buying my first loose diamond online so smooth and seamless.
Germaine L.
07/01/2024
06/28/2024
I've been a lot of ring appointments and never felt more satisfied with an appt more than I did leaving this place. 10/10 recommend.
Aliza M.
06/28/2024
06/25/2024
I am obsessed with this ring and I couldn't have chosen a better jeweler to trust. I seriously cannot thank you enough, and a special shoutout to Lauren, Mike, and Ariana for helping us along the way.
Melissa B.
06/25/2024
03/17/2024
The ring itself is exceptional. It is durable, well made, and exactly what I wanted...truly my dream ring. We highly recommend Lauren B.
Alysia M.
03/17/2024
03/13/2024
I had the absolute pleasure to work with Fabrizio. I knew exactly what I wanted and he helped it all come together very seamlessly. Every day I look at my hand and am still in awe
Christina T.
03/13/2024
01/15/2024
See Fabrizio... he will not disappoint you! He is what I call a polished professional based on his product expertise, patience, and transparency he provided me. I would leave a ten star if I could.
Pat P.
01/15/2024
01/08/2024
Fabrizio was fantastic in educating us on all the nuances of diamonds and things to consider. He was extremely patient and was respectful of our budget showing us only items that were within that budget (per our request). I highly recommend them for engag
Natalie S.
01/08/2024
12/09/2024
I learned so much and Lauren made me feel truly special and personally cared for throughout the entire appointment. I highly recommend her!
Lauren S.
12/09/2024
11/14/2024
I never felt rushed or pressured to buy. I look forward to many fun projects with Catherine and Lauren B in the future!
Andrea C.
11/14/2024
Based on 1100 Reviews
10 months ago
I was helped by Ariana and she was amazing! She was extremely patient, had great communication, and was determined to find me the right opal. I could not recommend Lauren B enough and Ariana was excellent.
Antonio C.
10 months ago
9 months ago
Christina was amazing! She helped my fiancé create the perfect ring for me. She was very informative, patient, and caring. In the end, I ended up with a ring I absolutely love that fits perfectly. I highly recommend Lauren B!
Faith B.
9 months ago
3 months ago
My experience with Adelina at Lauren B Jewelry was nothing short of incredible. Thank you so much Adelina, we love you!!!
Ashley S.
3 months ago
3 months ago
Christina Brown provided exceptional assistance, and I highly recommend her! She was professional, attentive, and incredibly responsive throughout the entire process.
Ryan K.
3 months ago
3 months ago
Ariana S. was lovely to work with, helping my husband and I to custom-design a gorgeous engagement ring for me. We absolutely love the ring.
Nicole G.
3 months ago
3 months ago
Had a great experience working with Fabrizio who was very knowledgeable and helpful. So happy with the ring!!
Shreya A.
3 months ago
4 months ago
My fiancé and I had a wonderful experience working with Adelina at Lauren B Jewelry! She made my vision for my dream engagement ring come to life.
Maria S.
4 months ago
4 months ago
I chose Lauren B to shop for my fiancé's engagement ring & it was one of the best decisions I've ever made. I got a beautifully designed ring for a great price.
Mohammar M.
4 months ago
4 months ago
We purchased an oval diamond eternity band with Fabrizio and loved it. Fabrizio was very helpful in store and kept us updated during production. Overall we recommend the jeweler.
Wei J.
4 months ago
6 months ago
I would highly recommend Lauren B. Their staff is very personable and knowledgeable. It was an absolute pleasure working with Catherine throughout the ring selection process.
Sean Z.
6 months ago
6 months ago
My fiancé and I had an excellent experience at Lauren B! Our sales associate, Yulia, made the process of buying an engagement ring fun and streamlined. I definitely recommend Lauren B for all fine jewelry needs in the NY area.
Emily K.
6 months ago
7 months ago
My experience was second to none and Eddie was very knowledgeable on what my fiancée was looking for and made it come to life. Incredible customer service!
John L.
7 months ago
7 months ago
Christina Brown was the best. Solo shopping for an engagement ring is a bit overwhelming and she made it a breeze.
Philip H.
7 months ago
7 months ago
We worked with Kimberly and she was able to help me find exactly the ring I was looking for. She made the process very comfortable and informed me throughout. I will definitely go back to Lauren B for future jewelry purchases!
Brian M.
7 months ago
7 months ago
Ann helped me through the particulars of what my fiancee wanted and was extremely patient with me. I know I wanted the best for my beautiful wife to be. She also helped me big time with the delivery of my custom ring. Big thanks to Ann and Lauren B's team
Daniel D.
7 months ago
7 months ago
Fantastic experience! I worked with Eddie who was very knowledgeable and accommodating. I get compliments all the time on my ring and tennis bracelet. I highly recommend checking them out!
Julianne H.
7 months ago
7 months ago
I buy all jewelry for my wife here. They do a fantastic job even though we live in Maine. Great quality and service. Fabrizio is excellent to work with.
Julian K.
7 months ago
7 months ago
My experience with Lauren was second to none. It would be nothing but a pleasure to recommend a family or friend. Let me not forget to mention that the ring i purchased was absolutely perfect. My fiance is in love with it!
Joseph S.
7 months ago
7 months ago
I’ve had an amazing experience choosing the most important ring of my life for my future wife. All of this is thanks to Ariana Shirzay! She was very professional. I recommend!
Axel V.
7 months ago
10 months ago
I had a wonderful experience at Lauren B Jewelry. Christina Brown is an authentic and excellent consultant. I would highly recommend her professional experience, and insight for any future purchases. Overall, highly encourage any family or friends.
Nicholas C.
10 months ago
10 months ago
I was helped by Ariana and she was amazing! She was extremely patient, had great communication, and was determined to find me the right opal. I could not recommend Lauren B enough and Ariana was excellent.
Antonio C.
10 months ago
9 months ago
Christina was amazing! She helped my fiancé create the perfect ring for me. She was very informative, patient, and caring. In the end, I ended up with a ring I absolutely love that fits perfectly. I highly recommend Lauren B!
Faith B.
9 months ago
3 months ago
My experience with Adelina at Lauren B Jewelry was nothing short of incredible. Thank you so much Adelina, we love you!!!
Ashley S.
3 months ago
3 months ago
Christina Brown provided exceptional assistance, and I highly recommend her! She was professional, attentive, and incredibly responsive throughout the entire process.
Ryan K.
3 months ago
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