fluorescence

 Oval diamonds have surged in popularity in recent years thanks to the likes of many celebrities like Blake Lively and Haley Bieber. This elongated shape gained it's favor among many clients because of the spread, sparkle, and softness the oval naturally exudes. With an abundance of shapes available on the diamond market, choosing which shape best describes your love is no easy feat! Whether you are considering an oval or already have your heart set on one, we have outlined what you need to know about this beautiful shape before taking your next step. Prepare to be oval-whelmed! Continue reading →

Diamond fluorescence is one of the most misunderstood concepts in terms of diamond quality. Many people feel that fluorescence is a bad thing, but in reality a majority of the time, fluorescence works in favor of the diamond or has no effect. To understand a bit more about fluorescence, see this link from GIA that explains the concept. Basically, fluorescence is an inherent quality in the diamond and a diamond with these characteristics will glow a particular color when exposed to UV light most diamonds fluoresce blue while rare diamonds will fluoresce yellow, green, or white. Continue reading →